The American Hardwood Export Council (AHEC), the leading international trade association for the American hardwood industry, has announced its participation at the London Design Festival 2014 in collaboration with Benchmark Furniture. An estimable list of architects and designers will collaborate to create a compelling installation, The Wish List, which will be exhibited at the Victoria & Albert Museum (V&A) during this year’s London Design Festival, which will run from 13th – 21st September. The project builds on AHEC’s prior initiatives, which have aimed at creatively promoting American hardwoods, and have involved the likes of David Adjaye, Matteo Thun, Sou Fujimoto and Amanda Levete amongst others.
Terence Conran, co-founder of Benchmark, instigated the project when he wrote to his friends and asked, “What have you always wanted in your home, but never been able to find?” His friends are, of course, some of the most illustrious names in architecture and design. Paul Smith, Norman Foster, Amanda Levete, John Pawson, Alison Brooks, Zaha Hadid, Alex de Rijke, Richard and Ab Rogers, and Allen Jones have all indicated what product they long for. Under the mentorship of these ‘greats’, up-and-coming names are now designing the desired items for ‘The Wish List’.
Such an open brief guarantees an extraordinary spread of design and the challenge is to produce each project in a single material – American hardwood – in celebration of the versatility of timber and the enormous variety that can be achieved with one material. Furthermore, the diversity of products demonstrates Benchmark’s depth in understanding of wood and skilled craftsmanship. All of the items will be crafted in American hardwood during ‘making week’ at Benchmark’s Berkshire workshops at the beginning of July.
“Benchmark is the powerhouse of craft, where many of the world’s greatest designers come to push the boundaries of what it is possible to do in wood,” says Sean Sutcliffe, co-founder of Benchmark. “The diversity of the pieces in ‘The Wish List’, and making them in one intense week, will test all involved. It will be a terrific platform for learning, enriched by the interaction of so much design and making talent. In our workshop of over 50 skilled craftsmen, we’re confident that we shall see ten fabulous results.”
Sebastian Cox will design a workspace for Terence Conran, Norie Matsumoto is creating the perfect pencil sharpener for Norman Foster whilst Win Assakul is designing an extendable fruit or cheese bowl for Amanda Levete. The sisters that form Studio Areti are designing three items for John Pawson, a triangle shelf, slanted door and a hook. Felix de Pass is designing kitchen stools for Alison Brooks whilst Gareth Neal tackles tableware for Zaha Hadid. Fashion icon Paul Smith has asked Nathalie de Leval for a garden shed, whilst Barnby & Day are hard at work on a dining table for Alex de Rijke. Richard Rogers with Ab Rogers have requested a ladder from Xenia Moseley and Lola Lely is designing a chaise longue for Allen Jones.
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